Barba believes in the power of educating the next generation of marine conservationists, Arctic scientists and sailors. With a 10-year track record of working with whales, Barba collaborates with universities and secondary schools to support the development of a tailored and impactful marine curriculum.
By providing visually engaging content we are able to reach the younger generation with an engaging conservation message. We like to include a human element as to trigger the excitement for both ourselves and our audience. The above photo portrays a Barba crew member in close interaction with a pod of orcas in Arctic Norway in 2017. Photo by Matthew Ferraro.
Our content is of little value if we are not able to reach our audience. Since the very beginning we have had success with an ever growing media outreach since the start back in 2009. For the past two years we have been able to get the structure in place to start working with educational institutions both to increase to outreach. We are currently listed as a supplier in a Horizon 2020 application, and if successful, we will be providing content for 9 institutional partners across 6 European countries with a possible outreach of 200 000 school children. We have separate letter of intent for cooperating with the University of Iceland and the University of Stavanger, which has an educational component to the scope of work.
Additionally our partners contributes with spreading our content through their social media channels, securing additional outreach.
With unique access to the marine environment and extensive experience with professional photographers and marine mammals, we are well positioned to deliver captivating content. Additionally as we have a science background, which to include a scientific angle to our our work. We also tie the content together with interviews. A multinational crew enables us to interact with audiences in different countries. The photography can be used for educational videos and printed material as well as online use.
In 2020 we contributed to the first printed book from the Arctic Whale expedition to Iceland. Click here for pdf version.
We were an early adapter of 360 camera technology, aquiring the first unit in 2016. This technology allows for an even more immersive experience, allowing the audience to get emerged in even deeper into the ocean world. VR requires specialized rigs with up to 6 cameras, for filming with a spherical view.
For optimal view of 360 content you need 360 googles, as shown in the right hand image. The content can also be seen on an ipad or iphone, or on a computer as shown in the video below (use the mouse cursor to change the field of view.
The latest member of the Barba crew is the cartoon character Staur (a name deviated from old Norse for orca, staurkval). Staur is a curious orca that comes along on our journey. He will help us reach the youngest audience with engaging storytelling and an underlying conservation message. Staur is developed in cooperation with Helen Munch-Ellingsen, descendent of the painter Edvard Munch. It´s worth mentioning that Helen used to babysit both the Barba dog and captain, some decades back.
We firmly belive that in order to reach any audience, you need engaging storytelling, which is what we ultimately provide. To reach kids and grown ups alike, you need to make the content exciting, while infusing it with both education and a conservation message. This is made possible by the ecosystem surrounding the Barba platform, with skilled sailors, competent scientists, devoted photographers, journalists and a range of partners in the form of universities, educational institutions, service providers and mission partners.